For journalists, editors and news desks

Sounding right is not the same as being right.

News moves in minutes, and most of what looks researched and sourced was written by something that has never met a source. Your byline is the thing on the line. Authorix tells you who actually holds authority on a subject, so you can find them, check them, and follow them, in the time you have.

Create a free account Free credits, about 200 searches, no card. Or try it right below without one.

Try it on a story you are working on now

Find authorities on any topic. Just describe who you are looking for.

Looking for leading authorities in any field?

Search millions of ranked experts and discover their online presence.

User is responsible for submitted searches.
Find creators to collab withSearch in plain language, or use advanced filters for exact criteria.
Describe who you want
Want exact criteria?

Use advanced filters for things like:

  • Persons or non-persons
  • Specific platform, country, or location
  • Order by reach

In daily use inside two of the largest national newsrooms in the Netherlands.

What changed

The filter that used to do this job is gone.

For fifty years an editor decided who was qualified enough to address the country. Print and airtime were scarce, so somebody had to judge. Distribution is free now, volume is infinite, and nothing replaced that judgement.

74%

of newly published web pages contain AI-generated content, and the share climbs every month.

$0

is what it now costs to produce convincing, well sourced, entirely wrong content at scale.

Hours

still go into manually working out whether a single "expert" is actually qualified to speak.

Source: Ahrefs, "74% of New Webpages Include AI Content" (May 2025). 900,000 newly crawled pages analysed; 74.2% contained AI-generated content, 25.8% was purely human.

The Authority Index

One index. Three ways in.

Authorix is not three tools that happen to share a login. It is one continuously updated index of who holds authority on what, and three ways of asking it a question. Search asks it who. Verify asks it about one person. Pulse News asks it what those people are saying right now. Same scores, same evidence, same people, whichever door you come in through.

  1. 01

    Resolve the person

    Every account, byline and profile a person holds across platforms is linked into one identity, so you are looking at a human being rather than a handle.

  2. 02

    Weigh who vouches for them

    Follows, citations, mentions and interactions are extracted and weighted by the authority of the people making them. A thousand random followers count for less than one respected peer.

  3. 03

    Score them per subject

    Authority is scored per topic, never as one global number. Someone can rank at the top in chess and at zero in Formula 1, and the index says so.

  4. 04

    Keep it current

    Scores and content re-sync continuously, so what you see reflects who holds authority today, not who held it last year.

Find, verify, follow

The three questions a story asks you

They run in sequence on almost every story, and each one hands the next its answer.

01

Authority Search

Find the expert worth quoting, not the loudest account.

Describe the story in a sentence and get a ranked list of the people who genuinely hold authority on it, filtered by country, platform and niche. Every result carries a bio, resolved social accounts and an authority score, so you can go from topic to a callable name in one step.

  • Rank by who the expert community follows and cites, not by follower count
  • Filter to your own market, language or region
  • See who is rising on a subject before they are the obvious booking
Open Authority Search
Authorix Authority Search showing ranked authorities with authority scoresLive at the top of this page
02

Authority Verification Verify

Check who is really behind a source before your byline is on it.

Paste a post, a video, an article URL, a name or a handle. You get an objective authority score for the person behind it, the subjects they actually hold standing in, and their full cross-platform footprint. Built from real public signals, not an employer badge or a blue check.

  • Works from a URL, a name or a handle
  • Shows the topics a source is credible in, and the ones they are not
  • Separates a genuine specialist from a confident generalist
Open Verify
Authorix Verify showing an authority score for a sourceRuns live on this page. No account needed.
03

Authority Realtime Content Pulse News

Get the story from the source, before it reaches the wire.

A live feed of what ranked authorities are publishing on any topic, pulled straight from their own posts and publications and sorted by how much credible attention a story is drawing. Track a beat, or track your own curated list of trusted experts, and get it as a digest.

  • Sorted by the authority of who is talking, not by engagement
  • Follow a beat or a hand-picked list of experts
  • Delivered as a daily or weekly digest
Open Pulse News
Last 24 hours, sorted by impact
Loading the latest headlines

Seven minutes on a live story

What that actually looks like on deadline

One unverified claim, three questions, and a sourced line before the wire moves.

  1. 14:02

    A claim lands in your feed

    An account with a large following and a confident thread says a major infrastructure failure was a cyberattack. Nothing on the wires yet.

  2. 14:03Authority Verification

    Verify tells you who is talking

    You paste the post. The person holds real authority in consumer tech commentary and effectively none in industrial control systems. Interesting, but not a source.

  3. 14:06Authority Search

    Search gives you people who do hold that authority

    You search for the actual field and get a ranked list of engineers and researchers in it, with resolved accounts. Three of them are reachable in your market.

  4. 14:09Authority Realtime Content

    Pulse News shows what they have already said

    Two of the three posted about the outage within the last hour, from their own accounts. You have a sourced line and a quote request out before the wire moves.

Before you ask

The four questions every desk asks

Where does the data come from?

Publicly available data across major platforms and the open web, collected through compliant API access maintained for years. We resolve identities and score the public signals between them. Nothing private, nothing scraped from behind a login.

Is the score a black box?

No. Authority comes from who follows, cites and mentions a person, weighted by the standing of those people, and it is scored per topic. The full method is published.

Read the methodology

Where is our data processed?

Entirely in Europe. Hosted in Helsinki via Hetzner, with a self-hosted model layer and no US cloud dependencies, so it holds up to a GDPR review by your legal desk.

European infrastructure

What does it cost to start?

Nothing. Create an account and you get free credits, roughly 200 searches, with no card. Paid plans start when your desk needs volume, and desk-wide access is a conversation.

See pricing

Before you take the leap, check who is talking.

Create an account and the whole index opens up: Authority Search, Authority Verification, and Realtime content directly from the source.

Create a free account Talk about desk-wide access